South Africa’s Online Reputation #Fail

Everyday my blood boils as I read yet another negative story on the South Africa’s ability to host the 2010 FIFA World Cup. The lack of any concrete base in all of the accusations made against South Africa’s ability really frustrates me.

My top 5 reasons why South Africa will #fail in hosting the 2010 FIFA World Cup:

• Because you’ll get shot by Zimbabwe farm raiders. Aiden Hartley from The Daily Mail

• Blacks are allowed to run around freely in the street. Sheldie Cohen of AspenWebcam.com

• The pitches are so bad in Botswana that New Zealand refused to play, therefore we are not ready

• Air horns (vuvuzela’s) are allowed in South African stadiums (There are even Facebook groups to ban them)

• Crime epidemic, check South Africa’s YouTube CV (pretty scary)

Disclaimer: I work on a 2010 World Cup good news activation, Shine 2010

2010 tickets now on sale!

In a very quick turn around with loads of changes, challenges, late nights, search engine optimisation and online editorial outreach our team has created a pretty slick (obviously I’m biased) video on the 2010 FIFA World Cup ticketing process.

There is so much confusion about the process and wrong information in the media, so if you want to be in the stadium watching the world’s largest sporting event take a look at the video we have created that explains the process here: http://www.shine2010.co.za/goodnews.php?article_id=240