Meeting up with any old friend quickly leads me to telling them about my awesome new Totoya Auris 1.8 RS 
, I continue with how great the car is often leaving out the fact that my first choice was actually the VW Polo.
I have moved on past the shocking delivery service and the even worse dishonest and horrific vehicle financing saga. I’ve even blinded myself from the awful local social media engagement #FAIL.
I am delighted to subscribe to my models blog filled with nothing relevant to a buyer, ecstatic to register for Toyota’s post purchase non-functioning customer site, overjoyed in following their twitter feed (even if they flatly ignore my tweets and questions) and delighted with the brands priceless accessories list.
Once I pulled together how ridiculous my appreciation of the useless attempt by Toyota’s at social media engagement I came to realise how powerful brand loyalty and post purchase dissonance really is.
Maybe this is the same force Apple has applied over its customers?
