I have a theory that the general population votes on band recognition. It’s this theory that I use to explain the voting of George Bush into two terms of office and the same theory that governs that Jacob Zuma will become South Africa’s next president.
Perhaps this is just denial on the fact that the majority of the public actually chooses these people as the counties rulers? Advertisers sell on the same theory right?
So if my theory is correct I have a feeling that popular brands would do well in an election. Perhaps the Hanna Montana Party would do well in a general election.
Or what about a brand such as OMO. So many South African’s are brand loyal to OMO. You do not need to be literate to recognise and place your cross next to your favourite brand on the ballot list!
